Town & Country wrote an article on the key pieces of footwear every man should own and a leather lace up sneaker is one of them. GREATS believes the classics are what matters - this write up supports that belief. We also believe in buying better but buying less. Buying a quality sneaker that will last longer and resists trends makes more sense now than ever. Both economically and environmentally. A classic white sneaker is versatile and goes with almost everything. Our Royale is our best seller which is probably not surprising to anyone - Made in Italy in a responsible factory which is family owned for 50 years where the founder still goes to the factory every day. Home cooked lunch is prepared every day for everyone at the factory often using olive oil from the owners olive farm. This may seem unimportant to some - What does lunch have to do with making sneakers? It has everything to do with it. Workers who are treated fairly are simply happier and that allows them to do their work with pride and make a consistently better product.
Trends come and go but classics last forever.