Made to be worn.
We are Brooklyn’s first sneaker brand, founded in 2014 by Ryan Babenzein.
As a Brooklyn-based brand, we know how important it is to have a universally swaggy and dependable pair of go-to shoes. In these parts, sneakers are literally vehicles for your great taste. And, over time, they become trusted and well-loved friends.
Now for the shoes themselves: GREATS are inspired by the no BS attitude of iconic retro sneakers.
We design them to be trend-resistant, and super easy to dress up or down. They are going to play nice with anything you already own, and they’re going to take you where you need to go. But that’s only one half of the story.
You might also be interested to know that we have been making our products fairly and responsibly since the jump.
What does this mean? It means that all of our shoes are made by top-rated factories that meet the highest standards of labor and environmental practices.
We know that it’s impossible to make physical goods and be 100% sustainable, but we are always taking meaningful steps towards decreasing our footprint.
These are some very stylish and durable shoes, made responsibly by the best factories in the world.
The people who make them are treated well, and that care and attention to detail gets passed down to the product, which then benefits you.
The Greatest People strive to create a win/win/win—for the environment, for their partners, and especially for their fellow humans.
Interested? Intrigued? You can follow us on Instagram or sign up for our newsletter to get all the latest and greatest news about new drops and other goings on.
Let’s get great, good people!
We love foot traffic! Come visit us at our retail spaces and get the chance to touch, feel, and try on our shoes IRL. The internet can do a lot, but nothing beats getting physical.
We’re not perfect, but just like you, we are doing our very best to be responsible and transparent when it comes to our footprint 👟💓🌍.
Now through the month of May, we're donating $15 from every order to City Harvest, NYC's largest food rescue organization.
