Do The Right Thing

This is a photo of the front of the almost opened GREATS Brooklyn store. We had planned to open the store on April 1. And for obvious reasons, that never happened. The store is in a prime location with ideal retail co tenancy - Warby Parker, Everlane, Marine Layer are all neighbors. But I'm not sure if this space will ever function as a GREATS retail store, but that does not mean it has no value - quite the opposite. In speaking with colleagues, employees, former employees, and a host of different people, the one thing I kept hearing when I asked "what do you think GREATS can do to support the BLM and anti-racist movement" the unanimous input was always to use our voice. Brands, like people, have an opportunity, or what I believe is actually a duty, to educate, influence, support and communicate what it is the brand stands for, just like a person might. So while some brands sit on the sideline and watch, we'll be over here participating in the BLM movement and doing the right thing. 

Haters will say it's photoshopped - walk on by and see for yourself. 

Ryan