Do The Right Thing

"Brands, like people, have an opportunity, or what I believe is actually a duty, to educate, influence, support and communicate what it is the brand stands for, just like a person might."
This is a photo of the front of the almost opened GREATS Brooklyn store. We had planned to open the store on April 1. And for obvious reasons, that never happened. The store is in a prime location with ideal retail co tenancy - Warby Parker, Everlane, Marine Layer are all neighbors. But I'm not sure if this space will ever function as a GREATS retail store, but that does not mean it has no value - quite the opposite. In speaking with colleagues, employees, former employees, and a host of different people, the one thing I kept hearing when I asked "what do you think GREATS can do to support the BLM and anti-racist movement" the unanimous input was always to use our voice. Brands, like people, have an opportunity, or what I believe is actually a duty, to educate, influence, support and communicate what it is the brand stands for, just like a person might. So while some brands sit on the sideline and watch, we'll be over here participating in the BLM movement and doing the right thing. 
Haters will say it's photoshopped - walk on by and see for yourself. 
Ryan
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Size Guide

The length (inches & centimeters) in the chart is the inner measurement and should correspond to the length of your feet.

EU UK US W US M / UNISEX IN CM
36 3.5 6 4 9.125 23.10
37 4.5 7 5 9.375 23.80
37.5 5 7.5 5.5 9.500 24.10
38 5.5 8 6 9.625 24.50
39 6 8.5 6.5 9.750 24.80
39.5 6.5 9 7 9.875 25.10
40 7 9.5 7.5 10.000 25.40
40.5 7.5 10 8 10.125 25.70
41.5 8 10.5 8.5 10.250 26.00
42 8.5 11 9 10.375 26.30
42.5 9 11.5 9.5 10.500 26.70
43 9.5 12 10 10.625 27.00
43.5 10 12.5 10.5 10.750 27.30
44 10.5 13 11 10.875 27.60
44.5 11 13.5 11.5 11.000 27.90
45 11.5 14 12 12.000 30.50
46 12.5 15 13 12.250 31.10
47 13.5 16 14 14.250 36.20
48 14.5 17 15 16.613 42.20

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