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Good is okay
Great is better than
We aspire to be better than

To Be One of the GREATS

Our Mission

It's simple.

We sell premium, quality essentials at a fair price.

Because we believe it's okay to buy luxury, as long as you don't overpay.

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About Us

Born in Brooklyn

Founded in 2014, GREATS is the first sneaker company to be born in Brooklyn, a place that is modern, cool and connected but founded on tradition and timelessness.

Today’s headquarters is in Williamsburg, just a few blocks from where we started.

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Modern Luxury

Each pair of GREATS is always premium, yet attainable, but never cheap. Simply put, GREATS are made the best, for less

Made in Italy

We’ve worked over the years to consolidate our sourcing and manufacturing to a small valley in Italy where we work with the world’s best craftsmen and women - all while reducing our carbon footprint

Timeless Essentials

We focus on making the GREATS better than; taking classic versatile styles and elevating the production

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Belle scarpe...

Learn more about the Italian people and the process of handcrafting every pair of GREATS

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