Thank you!

Velvet ropes are kinda stuffy.

We prefer rope laces.

As your first taste of the Greats VIP life, we wanted to give you an inside look at what’s to come. Keep your eyes locked on in the weeks ahead for more about the Wooster Primary Pack, Bab v2, and a new project called "The Roster" - but for now, scroll down and enjoy the scoop.

BAB v2

The Bab 2.0

Upgrade. Sequel. Brand spankin’ new. After three years of industry disruption, the venerable Bab receives a worthy successor: the Bab v2. Featuring updated looks and durable laser-cut seams, the Bab v2 will launch late July in four colorways. Whatever you call it, just don’t say “replacement.”

Available in August 2017

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The Wooster Primary Pack

Just in time for back to school, our Wooster slip-on launches in a trio of primaries ripped straight from art class. Available in Red, Yellow, and Navy starting this August, each pair is handmade in Italy from the finest suedes and leathers. Who knew simple colors could make choosing so hard?

Available in August 2017

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A new video series by Greats Brand, profiling the lives, loves, and creative processes of the world’s true Greats. Each video promises an intimate, personal conversation with thought leaders across the worlds of art, fashion, and business - from legendary photographer Ben Watts (GQ/Vogue) to retail mogul Sharifa Murdock (Liberty Fairs), The Roster is nothing short of an all-star lineup. Click here to watch Episode 1 featuring contemporary artist Greg Bogin, and stay tuned to for others coming soon.