*Within the Contiguous United States

The Playbook

GREATS Takes New York Fashion Week SS18

GREATS exists to bring the style and spirit of Brooklyn, New York to the world, but a few weeks each year, the style world comes to New York instead.


From July 10-13, 2017, the Council of Fashion Designers of America (CFDA) hosted this season's New York Fashion Week: Men’s, a four-day celebration of fashion and culture held all over the city. As the only sneaker brand born in Brooklyn, GREATS was a natural choice for the New York runways. From the cutting edge of technical design to swimwear shows on the Hudson River, GREATS was everywhere this Fashion Week.


Here are all the places we brought Brooklyn style to the world:






Designer Christopher Bevans was long the “wizard behind the curtain” for the sportswear industry - over a decades-long career, he led creative teams at Nike, Billionaire Boys Club, and adidas YEEZY, amongst others. Now, Bevans has stepped deservedly onto center stage. His luxury sportswear line, DYNE (named after the Greek word meaning “power”), presented its fifth collection Tuesday at the Cadillac House in Meatpacking, NYC.



The show, styled by menswear legend Eugene Tong, was the public debut of DYNE’s forthcoming collaboration with GREATS. Expected later next year, the collaborative shoe - a reflective, luxury-inspired runner with DYNE’s signature styling details - arrived in four colorways. 


Photo: REX Shutterstock


For more about the DYNE show, check out reviews on Vogue, Hypebeast, WWD, and more. Seriously. It was that good.   






Named after the Massachusetts Bay by which he spent fond childhood summers, Katama is model Garrett Neff’s elevated line of swim and resort wear. In truly nautical fashion, Katama’s Spring/Summer 2018 collection was presented on the deck of a vintage schooner, the Grand Banks, currently moored in the Hudson River. The show, sponsored by Grey Goose, was a hit with the press - standout pieces included a heritage-inspired logo crewneck and blaze orange swim trunks.



As befitting its maritime backdrop, Katama’s Spring 2018 presentation was the perfect setting to unveil the latest GREATS collaboration: a seersucker Katama x GREATS Windward boat shoe, due out next year. Available in three colorways (including a classic blue stripe ripped straight from Martha’s Vineyard), this will be the first collaborative Windward ever released.


Photo: REX Shutterstock


For more about the Katama show, check out a full review on WWD.     





Photo: Masata Onoda via WWD

The latest from L.A.-born swimwear designer George Sotelo made a splash from the high dive via a penthouse show held last night. On foot: highlights from the GREATS Spring/Summer 2017. Standouts from Thorsun’s latest collection included a toucan-print shirt for men and a hand-embroidered one piece for women.



Palmiers du Mal


Photo: Katie Thompson


Shane Fonner’s latest collection was a daydream in prints. Draped in Palmier du Mal’s signature robes and layers, models emerged from a crowd-packed Rose Bar, sauntering through the rows of press as if on a cloud. As glasses clinked and music drawled, the full collection trickled in to the applause of camera shutters and the thrill of the crowd. The standout pieces: a loose, luxurious sheepskin coat for men; a rose pink wide-leg velvet ensemble for women.



A cohesive, ethereal collection from the resort-inspired luxury brand, Palmiers’ Spring/Summer 2018 is more evidence of the house’s growing comfort with its own opulence. Equally luxurious: the GREATS Wooster sneakers on-feet. The Wooster in Sand Perf was the stylist’s choice, complimenting the collection’s safari-tinged resortwear with its easy slipper-like aesthetics in the color of the season.



For more about the Palmiers du Mal show, check out reviews on WWD and Vogue.