The Royale Collection

Our best-selling, OG silhouette, now available in a variety of textures, shapes, colors, and flavors.

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The Court Collection

Whether you are a fan of actual sports or the sport of looking fresh, these '90s basketball-inspired kicks are going to be a slam dunk for your shoe game.

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The Wooster Collection

Whether you’re walking, working, or simply kicking it, the versatile and understated Wooster is going to get you where you need to go.

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The Eco Collection

Our most responsible collections ever including the Royale Eco Canvas and the Royale Knit.

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The Riley Collection

A commuter collection made to be worn. Everyone's daily journey looks different, so we focused our design on versatility, durability and responsibility.

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The Royale Collection

Our best-selling, OG silhouette, now available in a variety of textures, shapes, colors, and flavors.

View the entire collection
The Devoe

The Devoe makes a sleek statement with two toned, Italian leather.

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The Eco

Our most responsible collections ever including the Royale Eco Canvas and the Royale Knit.

View the entire collection
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Quiet Luxury

Quiet Luxury

GREATS is a brand that believes in "Quiet Luxury" Premium but understated. Comfortable but durable. Fun but easy to wear.

GREATS is a brand that believes in "Quiet Luxury" Premium but understated. Comfortable but durable. Fun but easy to wear. Luxury has taken on a new meaning in the world today. Traditionally, luxury describes things (watches, cars, clothes, shoes) but today luxury also means something else. It's a luxury to be able to work from home, or maybe your second home. It's a luxury to have the ability to fill your kitchen with organic food from Whole Foods. And it's these luxuries that rich people have realized, partly because of the Covid crisis, that have further shifted how the luxury customer shops for aforementioned things. Or rather does not shop. Faye Landes did a survey (I like Faye) and Business of Fashion wrote a piece on how rich people are shopping now which can be read here. As it turns out, rich people realized they don't need all the things they were buying. Surprise! They have nowhere to go for starters. They are also realizing that much of their shopping consumption was wasteful and silly, or at least I hope that is what they are realizing. It's true that GREATS has wealthy consumers but it has been my mission to help all consumers make smarter decisions by building a brand that is not founded on hype. GREATS is about inclusion not exclusion and traditionally luxury items are "Exclusive" meaning they can only be bought by the rich or very few. I want to bring the luxury quality to the masses, without the waste, without the "look at how rich I am" statement. Buy better, buy less is something we say a lot at GREATS and if anything comes from this terrible crisis, I'm hopeful that consumers will continue to realize this. 

RB

Consider the Collective

Consider the Collective

Consider the Collective is a GREATS ™. It's my belief that without considering others, you're destined to fail. Fail in life, fail in business, fail in happiness. Business' need to be prosperous and GREATS is no different. But I believe that part of our responsibility as a business is to also do what's right.  

A HEALTHY ENVIRONMENT IS GOOD FOR ALL OF US

A HEALTHY ENVIRONMENT IS GOOD FOR ALL OF US

AND SUPPORTING THE ENVIRONMENT WILL MAKE YOU A BETTER CAPITALIST

What if Fashion Could Kill You?

What if Fashion Could Kill You?

Fashion is wasteful and one of the largest polluters on earth. In the age of Covid, the industry may be going backwards but GREATS has not forgotten about the earth and continues to make being a responsible company a priority. Our lives may depend on the fashion choices you make...but hey, it's just fashion.

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